PARTNERSHIP MARKETING
Homewood and Home2 are always on the lookout for exciting partnership opportunities. Macy’s, Shutterfly, Tide, and Visa are just a few of the names our brands partnered with in the last year. We love to look for those added value pieces for our guests to take advantage of, and whenever that is a possibility we make sure to fully activate across our hotels.
Macy's Thanksgiving Day Parade
For the past six years, Homewood Suites has sponsored the Macy's Thankgiving Day Parade where millions of people tune in on NBC to see our Lewis the Duck float migrate down 34th Street.
In addition to the PR and media we receive, the marketing team creates a fun promotional tie-in every year to generate more awarenes and engagement. For 2014, we implemented "Non-Traditional Traditions" where we interacted with our social communities and sparked conversations. The 2015 plan is still in design phase.
USO "Make a Travel Moment" Campaign
Volunteers participated at the Memphis Shared Services Center and around the country delivering care packages to traveling troops and military families at USO airport centers in Denver, San Francisco, Phoenix, Nashville and Houston. More than 30 Homewood Suites and Hilton Worldwide team members assembled 500 care packages delivered by Homewood Suites volunteers in each of the five cities July 31st to surprise traveling military families.
Results included over 278 million media impressions, 135 media placements and 975+ USO Facebook post likes.
P&G - Tide
Homewood and Home2 have partnered with P&G to provide Tide Pods to the hotels for the Extended Stay Touch program.
Each hotel received a certain number of Pods to include on the laundry day of Extended Stay Touch. Perfect pairing with washing machines in every hotel, and a 5+ night stay. These 'surprise and delight' opportunities allow us to build more and more loyal guests.
Shutterfly
Homewood and Home2 partnered with Shutterfly to develop an on-property promotion that started last year and ran through July of 2015. The program hinged around front desk interaction as a way to let guests know of this special offer available to them (free photo book - $30 value). There was no cost to the program.
VISA Citibank Cards
With the wrap-up of the Shutterfly program, our brands had another partnership opportunity with Citibank that allowed us to offer an added-incentive towards HHonors credit card sign-ups. We've seen that guests with HHonors Citibank cards spend significantly more money at our hotels than those without cards. Long term goal is to create more higher tier HHonors members that spend the bulk of their hotel 'wallet' at Homewood.
Peach Dish
Homewood Suites wants to highlight a key extended-stay differentiator, the fully-equipped kitchen, by launching a first-of-its-kind partnership with a meal kit delivery service, PeachDish, to offer guests the ability to prepare a turnkey, wholesome meal in the comfort of their room.
Partnering with PeachDish, Homewood Suites will create a program that allows guests to purchase the service at a discounted rate. The three-month pilot will be supported in a variety of ways, including blogger partnerships, targeted media outreach, email marketing, social media and the Extended Stay Touch program.
